Search engine marketing is a form of paid marketing to promote your business through short advertisements appearing on the first pages of search engines. These will be labelled ‘Ad’ and will often appear at the top of the page when people search for your targeted keywords. Having your business promoted as a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation.
To get your business advertised you will need to purchase them through a bidding process. Search engines will determine the placement of your ads based on this as well as your website’s Click Through Rates (CTR). This entire process is referred to as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.
At Meksweb, we offer our clients a comprehensive result-oriented strategy at minimal cost and profitable returns to drive your business growth. Leverage the power of our search engine marketing services and attract just the customers your business should target.