Dynamically optimize every page to SEO standards by using relevant meta keywords and description tags.
Inbound marketing puts you at the fingertips of people looking for what you have to offer, and draws them to your website. Upon arrival, they're a visitor. When they identify themselves, usually in exchange for an offer such as inside knowledge, they're a lead. Turning leads into customers is - DING! - conversion.
Studies consistently show significantly higher R.O.I. for Inbound rather than Outbound (traditional) Marketing and advertising. Many campaigns benefit from both.
Online ads should be designed to bring self-qualified leads to matching landing pages on your website. Ads for your CEO E-Books would be an excellent starting point. They can immediately begin raising your profile while organic SEO takes effect. While there is a small one-time cost associated with ad and landing page creation, Google charges only by click-through from ad to your website. Daily budget limits can easily be set and adjusted. Detailed metrics are available from all ad publishers as well as from your website analytics.
Filling the sales funnel with leads is essential to any business. Your website is designed to help you do just that by turning visitors into self-qualified leads that contact your sales professionals via phone or email. The cost per lead generated is generally much lower than other methods such as cold-calling or traditional advertising.
An Inbound Marketing campaign can be planned in advance and launched any time after your website goes live. If this is of interest, call to schedule a conversation.